SHS Navigation

pamphlet

At the University of California, Santa Cruz, students were experiencing difficulty navigating the on-campus Student Health Center and its various off-site locations. In response, I was tasked with creating an engaging and informative pamphlet to guide students to these essential services. Recognizing that a text-heavy design might not capture students' attention, I adopted a comic-book style to reduce text density, utilizing bold visuals and illustrations to convey information more effectively.

I began by visiting the Health Center in person to familiarize myself with the layout and the different departments that will be introduced. I took photos and collected additional images from the UCSC photo library to use as references for my site drawings.

Preparation

Sites:

Bus Stop
Cowell Student Health Main Entrance
Same Day Cinic/Insurance and Billing
Pharmacy
CAPS
RISE
Psychiatry
Radiology/X-Ray

Typography & Color Palette

Selecting a color palette that reflected the natural tones of the Health Center and surrounding forest was challenging. I initially used brighter colors from the UCSC brand library, but they didn’t suit the project. Given the fall season, I shifted to a more muted palette, reserving the vibrant UCSC colors for directional elements to highlight key information. Choosing a font was more straightforward—after exploring Adobe Fonts, I selected 'Classic Comic,' which proved to be a perfect fit for the visual style.

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Rendering Images

With the images gathered, we can now begin transforming them into simplified, clean, and visually appealing graphics. This graphic-style was achieved through manual outlining, all done with the Adobe illustrator pen tool.

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Captions & final edits

I arranged the finalized map slides in sequence, adding captions for each. Afterward, I consulted the Student Health Center department head and my supervisor for final edits. We agreed to remove the off-site locations to keep the pamphlet focused and easy to navigate for on-site visitors.