Redd Shoes
The newest online Shoe company dedicated to comfort, style, and renewable materials.
The Challenge
Your ideal customer is a woman named Chloe. Chloe is in their 30’s and owns a small business. Chloe lives in New York, is somewhat familiar with your product and looking to spice up her footwear collection while keeping comfort and sustainability in mind.
Branding
The first step in any project is to find your inspiration. Start out by researching companies that align with the brand you are creating, stylistically and product-wise. Create a mood board.
Decide on your color palette and typography set that align with your brand image.
wireframing
Create Lo-Fi Wireframes to get a better idea of potential layout and app flow.
Final Designs
Testing
A group of women, ages 20-55, were recruited to test the functionality of the app. All of the participants were able to easily navigate through the Fimga Prototype. My testing goals included usability of the app, accessibility, and design interest. A majority of the feedback centered around adding more frames to further polish the app design and changes in text when hovered over in order to show interactivity.